STANDARDS

Common Core: RH.6-8.1, RH.6-8.7, WHST.6-8.2, RI.6-8.1, RI.6-8.7, W.6-8.2

NCSS: Production, Distribution, and Consumption • Science, Technology, and Society

Just the Facts

The Rise of YouTube

YouTube is the most popular online platform in the nation, topping Instagram, TikTok, and other social media services. Here’s a look at its hold on users.

March 2022

How Often You Watch
The percentage of kids ages 8 to 18 who view online videos daily has doubled in recent years.

Age Group: 8 to 12
2015: 24%
2019: 56%

Age Group: 13 to 18
2015: 34%
2019: 69%

More Than 1 BILLION HOURS:

Amount of time spent watching YouTube videos per day globally

Who You Follow
The percentage of young people who follow many, some, or no influencers on social media

13- to 16-year-olds
Many Influencers: 30%
Some Influencers: 46%
No Influencers: 24%

17- to 21-year-olds
Many Influencers: 26%
Some Influencers: 52%
No Influencers: 22%

86 MINUTES:

Average amount of time kids ages 4 to 15 spend on YouTube each day

Where You Tune In
The online video or subscription platforms kids ages 8 to 12 report using the most

YouTube: 53%
Netflix: 27%
YouTube Kids: 7%
Amazon Prime Video: 3%
Hulu: 2%

SOURCES: How Often You Watch and Where You Tune In: Common Sense Media; More Than 1 Billion Hours: Global Media Insight; Who You Follow: Morning Consult; 86 Minutes: Qustodio

SKILL SPOTLIGHT: Interpreting Visual Data

What can you conclude about teens’ online video viewing habits based on this information? Write a paragraph explaining your answer, using data from this page as evidence.

Media Literacy

U.S. News

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