On February 11, the top two teams in the National Football League (NFL) will go head-to-head. But no matter which team triumphs, the contest will still be a win—and not just for the players. The Super Bowl is a huge moneymaker for TV networks, advertisers, and more.
Last year’s game, Super Bowl LVII, averaged a record 115.1 million viewers across all broadcast platforms. Here’s a look at how those eyeballs translate to cash.