STANDARDS

Common Core: RH.6-8.1, RH.6-8.2, RH.6-8.4, RH.6-8.7, WHST.6-8.4, RI.6-8.1, RI.6-8.2, RI.6-8.4, RI.6-8.7, W.6-8.4

NCSS: Culture • Time, Continuity, and Change • People, Places, and Environments • Production, Distribution, and Consumption • Science, Technology, and Society • Civic Ideals and Practices

Image of Patrick Mahomes holding the Super Bowl trophy

Illustration by Vinicius Capiotti; Timothy A. Clary/AFP via Getty Images (Patrick Mahomes)

In 2023, quarterback Patrick Mahomes led the Kansas City Chiefs to a Super Bowl victory.

U.S. & WORLD NEWS

Economy

Super Bowl Payoff!

Who really wins during football’s biggest game? Hint: It’s not just the players.

On February 11, the top two teams in the National Football League (NFL) will go head-to-head. But no matter which team triumphs, the contest will still be a win—and not just for the players. The Super Bowl is a huge moneymaker for TV networks, advertisers, and more. 

Last year’s game, Super Bowl LVII, averaged a record 115.1 million viewers across all broadcast platforms. Here’s a look at how those eyeballs translate to cash.

Question: Las Vegas, Nevada, is hosting the Super Bowl this year. How might people and businesses in the city benefit? 

Slideshow title page. Text, "By The Numbers: Explore who benefits from the Super Bowl"
Explore who benefits from the Super Bowl.
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